LOGO & BRANDING

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In our digital age, visual identity has become increasingly important. What people see informs their first impression. Whether it be on a social media feed, a website or on the high street.

Your logo and branding is likely to be the first thing that your potential clients see, it is your “shop window”. It is crucial that this gives the right first impression that speaks of the values and quality of your business. You don’t get a second chance at a first impression.

Having a logo on its own is not necessarily enough to form that impression and to look professional. Yes, of course it is the focal point, and so it should be. However, if used inconsistently this could be damaging to your company’s image. Consistency is key. It creates recognition, builds trust and ultimately generates more business.

This is where branding comes in. Branding is everything that is used with and around your logo. Be it the colour scheme, the typeface or even the space around your logo, to all the little graphical elements that compliment the logo. It forms a framework designed to create that all important consistency, which is the foundation that all professional and recognisable brands are built on.

I understand the importance of getting this right and I love to help businesses make the first impression they desire. An impression that visually represents who they are and what they do.

I enjoy partnering with clients to make a lasting visual impact. Not just creating new branding, but also aiding in continual visual growth and identity development with a personal touch.

“You don’t get a second chance at a first impression

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